Marketing in the virtual world is slowly but surely catching up with marketing in the classical world of brick and mortar (or at least equals it). Most companies slowly realize the importance of Internet in modern business. Many have switched their entire business to the Internet. Consequently, internet marketing is becoming one of the most important areas of business for any company. How to successfully conduct an internet marketing campaign?
In this workshop, we will suggest seven tips for conducting a successful online marketing campaign. Tips are simple and designed for small campaigns. For serious internet stories it takes a lot more than these seven simple tips. We hope it will be of use to you. For the Med Flight Leads you need to be careful also.
Promote the right target group
The first and most important step is to define who you are talking to. Whatever you offer, there will always be some group of customers that your product best suits. Have you heard of the Pareto principle? This is the principle that 20% of customers will make 80% of the salary. This practically means that your campaign’s effectiveness can be very high if you find who are those 20% of customers?
How do you find this ideal target group? Get out of the motive or the desire and needs that motivate your customers to buy. You see in which group of people these wishes and needs are to be more pronounced. For example, if you are selling software for accountants, it’s clear that your target group will be all those who will help your software in everyday work (bookkeepers, accounting, state institutions).
Lower the risk for your customers
An average buyer will never buy from you if the value he receives is not higher than the risk and fear he feels when shopping. This is particularly pronounced on the Internet where it is not easy to determine the credibility of the bidders (products or services). This raises the question of trust.
How does your potential customer believe that you will fulfill what you offer?
In this case it is very good to refer to the previous experiences of satisfied clients. If you are new, in order to gain credibility, you need to refer to the credibility of the one in which your customers already trust. Find a partner who can lend you credibility and together with him you can reach your customers.
Establish a monitoring system
It’s very rare for a buyer to buy a product in the first contact, especially on the internet, where it is noted that the buyer only purchases an average in the seventh contact. For this situation, you need a monitoring system. To know precisely who you are, when, how and why you contacted.